About
Anthony Graffeo
Founder
Five Decades of Excellence. A Legacy of Trust. A World of Rare Beauty. For five decades, Graffeo's Diamonds Trading Company has been dedicated to the world of exceptional diamonds, precious gemstones, and fine pearl jewellery. Our heritage began in Zurich, Switzerland, where the company was formerly known as Graffeo's Jewellers, establishing a tradition founded upon discerning taste, uncompromising quality, and trusted personal relationships.
Today, Graffeo's Diamonds continues that legacy on an international scale, working with some of the world's most respected partners within the diamond and jewelry industry. Through these longstanding relationships, we source and deliver exceptional diamonds, gemstones, and fine jewelry to a distinguished clientele spanning the globe.
THE JOURNEY OF A DIAMOND
Every exceptional diamond begins with its origin. Our diamonds are sourced from established mining regions in Botswana, Canada, Namibia, and South Africa — regions renowned for producing diamonds of exceptional character and quality.
Following recovery from the earth, each diamond enters a carefully regulated journey. Diamonds from Botswana, Namibia, and South Africa are transported to established sorting centers within their respective countries. Diamonds originating in Canada are transported to Botswana, where they undergo sorting and preparation.
From their journey beneath the earth to their transformation into a remarkable jewel, every stone carries a story of rarity, craftsmanship, and enduring beauty.
OUR VISION
To deliver excellence and leadership in all aspects of the diamond value — both uncut and cut — keeping responsible and sustainable sourcing initiatives as the benchmark and the core focus of all our operations.
OUR MISSION
Together with teamwork, passion, and innovation, we will accelerate sustainable and responsible sourcing and strive to achieve excellence in all operations and activities.
OUR PHILOSOPHY
We keep rarity, style, and quality as our focus when it comes to the manufacturing of diamonds that exemplify our taste for exclusive diamonds. Together, this fusion brings to life brilliant and unique Graffeo's diamonds that are the most sought after by investors, designers, and collectors.
We know that the endurance and sparkle of diamonds are what makes them desirable and awe-inspiring. Hence, our innate passion and free-spirited nature stir us into manufacturing pedigreed white and fancy diamonds for the versatile you.
This very ideology of ours governs the brand and has been leading us for decades into perfecting each responsibly sourced diamond, and crafting facets of brilliance for you — making us one of the leading Diamond traders and manufacturers.
A LEGACY BUILT ON TRUST
At Graffeo's Diamonds, we believe that true luxury extends beyond the brilliance of a gemstone. It is reflected in provenance, integrity, expertise, discretion, and personal service.
For fifty years, our name has been associated with carefully selected stones, trusted international relationships, and an unwavering appreciation for the extraordinary.
